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Geo Advanced PPC Strategies

Geo their paid advertising search engine Google AdWords Yahoo Search Marketing, Microsoft adCenter € ™ s and others is one of the simplest marketing tools and more important to effectively drive traffic directly to qualified small business website. But in more than one occasion, I've seen small business owners creating their ads with city mentioned in the title, then send these ads nationwide! (That is, I live in â € € œColoradoâ but Iâ € ™ ve seen â € ads Chiropractors œBoston € while searching for my home office). This is a good example of how not to geo-waste and dollars advertising in areas where their customers live.

Instead, I suggest that all PPC advertisers take the following steps to ensure your ads are geo-targeted, and seen by most of the € â € œrelevantâ number of potential customers as possible.
1. First, look at your customer database, web logs and / or billing addresses to determine where most of its customers live. This will give the first geographical area of concentration for which display advertising
2. If you are trying to expand its geographic reach in search of potential customers, consider â € € œlikeâ areas throughout the state, region, country or the world for its attention next target. For example, if you are selling â € œgolf clubs €, find cities, states or areas where there are golf courses (ie, Alaska can not be a better place to start, but Florida is probably a good bet).
3. Advertise in the areas of the smallest increases. For example, if you currently advertising in the U.S., consider reducing the target areas to all states or metropolitan areas. This trick will give you another line of copy in your Google ads and your ad can be separated from the competition.
4. Targeting small areas within a state or region, I recommend to use both the custom map and geo-targeting the city / state teams. By including both the names of the appointments / States along a radius or polygon circle around the location of the business, you will be able to show your ads more frequently to more potential customers gaining the same advantage of the 5th line of copy under your ads.
5. Use geo-targeting negative in his case, to avoid unwanted clicks foreign countries, states or areas where advertising is banned or not licensed to do business in that particular area (eg, lawyers, real estate agents and mortgage brokers). This may be especially true if you live near a state, county or country line.
6. Remember that some Internet services provided (ISP) live in areas that can not be located in their target market of the region. Since search engines usually geo segment the physical location of the ISP address, you may need to add these regions to capture your audience throughout the target market.

By using some of these suggestions advanced geo-targeting campaigns pay per click, youâ € ™ ll be able to increase your clickthrough rate (CTR), increasing quality scores (which is open to lower offers for cheaper clicks), and ultimately gain more customers in your desired market area.

About the Author: With over 20 years experience in direct marketing, database analysis and pay per click advertising, John Pfeiffer helps owners of small companies succeed with Google AdWords, Yahoo Search Marketing and Microsoft adCenter. As a professional Google AdWords, is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached http://www.PPCforSmallBiz.com

About the Author

About the Author: With over 20 years of experience in direct marketing, database analysis and pay-per-click advertising, John Pfeiffer helps small business owners succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft’s adCenter. As a Google AdWords Professional, he is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com

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